In an era dominated by digital content consumption, corporations are constantly exploring new avenues to captivate their audience’s attention on social media platforms. Among the myriad of tools available video stands out as a dynamic and effective medium for communication. From product demonstrations to behind-the-scenes glimpses, videos have become a cornerstone of corporate social media strategies, reshaping the way businesses engage with their audience.
Brafton highlights the impact of video by saying, “In fact, 89% of people said a brand’s video convinced them to purchase a business’ product or service. Additionally, another 79% of people said they’ve been convinced to buy or download a piece of software or app after watching a promotional video.”
In this article we’ll explore what a corporate video is along with its benefits.
What is a Corporate Video?
According to Brafton a corporate video is, “…is any form of professional video produced for a business. An internal creative team or an outsourced third-party company often handles video production responsibilities. Companies can distribute their corporate videos using social media to increase brand awareness and visibility, and they’re an overall great way to effectively engage your audience.”
Benefits of Corporate Videos
Enhanced Engagement and Reach
Research has consistently shown that videos outperform other types of content on social media platforms in terms of engagement metrics such as likes, shares, and comments. According to LinkedIn, “…videos on social media platforms receive 1,200% more engagement than text and image-based content combined. This increased engagement can lead to more likes, shares, and comments, making your content more visible and expanding your reach.”
Captivating Visual Storytelling
Videos have the unique ability to tell stories in a visually compelling manner, making them more memorable and impactful than text or images alone. Whether it’s showcasing product demonstrations, sharing behind the scenes glimpses of company culture, or highlighting client and candidate testimonials, videos allow corporations to convey their brand message in a dynamic and engaging format.
LinkedIn also provided a few benefits of videos such as improved SEO, higher conversion rates, and increased social media followers.
Improved SEO
“Corporate videos can also enhance your search engine optimization (SEO) efforts. Videos are more likely to appear in search results than text-based content, and they can help improve your website’s ranking. By embedding a corporate video on your website and sharing them on social media, you can increase the time people spend on them, a critical factor in search engine rankings.”
Higher Conversion Rates
“Corporate videos can also lead to higher conversion rates. Videos are more persuasive than text-based content, and they can convince viewers to take action. According to a study by Wyzowl, 92% of people say they have been persuaded to buy a product or service after watching a brand’s video. Creating videos showcasing your products or services can increase the likelihood of viewers becoming customers.”
Increased Social Media Followers
“Corporate videos can also help businesses increase their social media followers. Videos are more likely to be shared than text-based content, which can lead to more people following your social media accounts. Creating engaging and relevant videos can increase your social media following and build a community around your brand.”
