Posts tagged with 'marketing'
Retail Marketers Get New Trends ToolRead the rest of this entry »
Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.
Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms …
5 Ways Banks Can Meet the Online-Only ChallengeRead the rest of this entry »
To remain competitive in the face of online-only financial services, banks need to reinvent themselves, and at a faster rate than ever, says an article on Payments Journal.
With more customers using mobile banking every day, no longer can a financial services company rely on branch visits to build relationships. Instead, they need to market themselves in a variety of ways and monitor social media to know what their …
Who Knew Russians Love Pizza So Much?Read the rest of this entry »
Who knew Russians love pizza as much as Americans? Maybe even more, as Domino's Pizza in Russia discovered this month when it offered 100 free pizzas for 100 years to everyone in that country who tattooed the chain's logo on visible parts of their body.
So many customers got tattooed that the franchise owner cut off the promotion at 350 participants. So many Russians tattooed the logo on legs, shoulders, …
The Marketing Lessons Of Our Founding FathersTomorrow, the only day in the calendar that Americans refer to with the numeral first, marks the 239th anniversary of the signing of the Declaration of Independence. It would be many years after the day in steamy 1776 Philadelphia before the colonies won their freedom from Britain, but July 4th is the day that resonates with Americans in the 21st century. And every school child knows the stirring first words …Read the rest of this entry »
Pharma's First to Market Advantage Is Not So BigRead the rest of this entry »
Being first to market has its advantages -- just look at the iPad. But it's not a guarantee.
Especially when it comes to pharmaceuticals, "the value of being first should not be overestimated." Global consultants McKinsey & Company say in an article posted to the firm's website last month.
"Being first isn’t always as important as being best," notes the authors,
Myoung Cha and Flora Yu, who explain, "that clinical …
Assets Flow to Brand Name FundsRead the rest of this entry »
Just as consumers choose Coke over the generic cola, hedge fund investors gravitate toward brand name funds. Donald A. Steinbrugge, managing partner of Agecroft Partners, says that since 2008 the majority of new money has flowed to those hedge funds with the "strongest brands." This "small minority" -- typically funds with at least $5 billion under management -- attracted the bulk of asset inflows until almost the end of 2010. …
Big Pharma Shifted Marketing Dollars in 2013Read the rest of this entry »
According to a report from Cegedim Strategic Data, pharma companies spent just under $85 billion on their sales forces and various marketing channels in 2013, about equal to 2012 spending levels. However, the overall spending tab disguises some declines at the world's biggest drugmakers. The top 10 multinational drugmakers all cut their investments in marketing last year. Cegedim's Christopher Wooden explained that drugmakers scaled back their face-to-face sales efforts, cutting …
The New Marketing Lessons Big Pharma Needs to LearnRead the rest of this entry »
Large pharmaceutical companies like Pfizer and Merck are often celebrated for their marketing acumen. But, when compared with really successful marketing companies like the Internet giant Google, their performance is less than stellar. One way big pharma can learn from companies like Google is to give old products new life by improving the products themselves or by improving the delivery systems of existing products. New delivery systems provide an opportunity …
If You Want to be Hunted, Here's How to Do ItRead the rest of this entry »
Recruiters who search for candidates do a remarkable job of finding those proverbial needles in haystacks. Even amongst the most secretive of candidates -- those with sensitive jobs and those who make an effort to be anonymous -- recruiters often can …
FDA Reorganizing the Way It Reviews Drug AdvertisingRead the rest of this entry »
With the line between physician marketing and consumer promotion blurring, and consumers increasingly proposing treatment methods and medications to their doctors, the Food and Drug Administration is reorganizing the way it reviews and regulates pharmaceutical marketing.
The Office of Prescription Drug Promotion (OPDP), which was elevated to a so-called super office in 2011, will now divide its review of drug and biological promotions along specialty lines, with each of the …