Pharma's 2016 TV Spend Topped $2.2 Billion
In order of how much its manufacturer, AbbVie spent touting Humira's uses:
- Arthritis -- $173 million
- Crohn's and colitis -- $118 million
- Psoriasis -- $54 million.
Among the top 20 brands advertised on TV, Humira's $344 million spend was the largest. FiercePharma's report on TV ad spending by the pharmaceutical industry said the cost for just the top brands was $2.2 billion.
Pfizer spent $221 million promoting Lyrica, the second largest TV spend for a single drug. The company also captured the #3 and #4 spots, spending $174 million on Eliquis, an anticoagulant, and $139 million on the arthritis treatment Xeljanz.
Pfizer also claimed the #10 spot promoting its erectile dysfunction drug Viagra to the tune of $97.5 million. Here, though, it was beat out by Eli Lilly, which spent $115 million to promote Cialis. That was enough for 5th place in TV spending.