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How You Can Compete For Tech Talent and Win

October 12th, 2017

ideal employer logo picRecruiting IT professionals is tough. You've known that for years. You know well that there are more jobs than experienced people and that you're in a market competing with the likes of Google, Amazon, and Facebook, to name just three of the biggies. They get millions of applications a year, while you're lucky if even one qualified candidate applies for your developer job.

Dice, the tech-focused career site, came out this week with its first Ideal Employer report. One guess who tops the list -- Google. 30 employers are on the list, all of them the top nominees of almost 5,500 tech professionals. And every employer on the list is a household name or close to it.

When you consider a total of 3,474 companies were mentioned, the 30 that came out on top  pretty clearly shows the big name advantage in hiring. Don't let that discourage you, though. Consider there were 3,444 others who were nominated, and only a handful of them have names recognizable by most tech workers.

And think about this: When Dice asked the participants what matters most to them in an ideal employer, here's what they said:

  1. 84% competitive salary
  2. 83% challenging work
  3. 82% benefits
  4. 81% positive organizational culture, and
  5. 80% open/transparent communication.

Look at how close these all are. You may not be able to offer free, chef-prepared lunches the way Google does, but how well do you show potential candidates what you do offer? Are your job descriptions a dry list of tasks and required skills? What does your career site say about the nature of the work, its significance and your company culture?

A Dice executive made this every point. “Smaller companies can still compete by noting tech professionals’ most desired qualities in their future employer,” said George McFerran, EVP of Product & Marketing for DHI Group, Inc. “It’s also important to show off your company’s leadership, to be open and transparent and to understand what makes millennials tick.”

No question, if you want to be in the game, you have to sell the job and sell the company. Sure, that's nowhere near as easy as doing what you've always done. But then, haven't you had enough of getting the result you always have?

Need more help? Call us here at Green Key Resources 212.683.1988.

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