Influencer Is the Hottest New Marketing CareerRead the rest of this entry »
When the pandemic hit and Americans hunkered down, spending on essentials and entertainment, but on little else, brands naturally cut their marketing budgets.
One area that survived was social media influencers. After dipping slightly at the outset of the quarantine, social influencer spending quickly returned to pre-COVID levels. Meanwhile, other advertising, including digital, continued to decline so much that 7-in-10 CMOs have seen an average 19% cut in their marketing …
Dramatic Changes Are Transforming the Legal ProfessionRead the rest of this entry »
The business of lawyering is undergoing a transformation that is as dramatic as it is still little recognized even by many in the profession.
As has been the case with so many other sectors of the economy, the COVID pandemic accelerated changes already occurring. Most obvious has been the rapid deployment of technology in ways that few in the field would have predicted even as recently as the beginning of …
Chief Marketing Officers in Demand AgainRead the rest of this entry »
The COVID-19 pandemic may have wreaked havoc on marketing departments, but it did nothing to quell the hiring of chief marketing officers. If anything, it’s likely to have spurred job changes at the most senior marketing level.
A Forbes report tells us that in the first half of the year hiring of CMOs was up 15%. “Are you surprised,” asks writer Norm Yustin, “that COVID-19 has had a positive impact …
It’s National Customer Service WeekRead the rest of this entry »
Never before have customer service professionals been more critical to the success of a business.
When COVID-19 shut down stores and offices across the nation, customers and clients turned to the internet and phone to order goods and get help. Customer service representatives became, not just the first point of contact, but often the literal and only voice of an organization.
Even before the pandemic, the job of a customer …
A Guide to Hosting Your First Virtual EventRead the rest of this entry »
Human Resources Today posted an article this month discussing how to run virtual HR events.
It’s specifically intended for the volunteer leaders of the various HR organizations. After reading it, we thought it as
useful for HR professionals who organize training programs, virtual group meetings and, of course, the upcoming open enrollment presentations.
Unless you are a program leader for a professional group, the sections about finding sponsors and getting …
It’s National Payroll Week!Read the rest of this entry »
You know that this is National Payroll Week, right?
No? But you knew that Monday was Labor Day, a paid company holiday, didn’t you?
What if the payroll professional who handles the time cards, tracks vacation days, sick days, paid holidays, makes sure your deductions are right and processes all the paychecks “forgot” Monday was a paid holiday?
Not that any payroll professional would, but you get the point.
HR’s Jobs of the Future Are Already HereRead the rest of this entry »
What will the human resources profession be like 10 years from now. How about in just five years?
In many ways, it will still be recognizable to a practitioner today. There will still be recruiters and benefits managers and compensation specialists, though they’ll be aided in the heavy lifting by artificial intelligence. HR generalists will still be around, especially at smaller companies, but with automation handling much of the rote …
Open Enrollment is Going Virtual This YearRead the rest of this entry »
The dog days of summer aren’t likely to have you thinking of health plans, life insurance, 401ks, or any of the other benefits employers offer. That is, unless you’re in HR.
This year, open enrollment – the weeks in October and November when employees make choices about their benefits – is going to be so different from those of the past that HR professionals began their planning while the rest …
The Rising Star of Digital MarketersRead the rest of this entry »
Pandemic driven business closures, budget cuts and sweeping changes in consumer habits have forced marketers to throw out their playbook, developing new strategies on the fly and pivoting from quarterly plans to going week by week.
Forced to make-do without access to production teams or facilities, marketers have embraced digital media in new and unique ways, placing even greater reliance on social media to reach consumers.
“We can’t go get …
Some Like It Hot, Some Like It ColdRead the rest of this entry »
With summer promising to be a hot one and workers returning to offices, the perennial battle over the thermostat is about to heat up. (Yes, the pun is intended.)
It’s a battle office managers are all too familiar with. Their struggle to reach the perfect Goldilocks temperature is never-ending. Some like it hot; some like it cold, and there’s rarely agreement on the “just right” office temperature.
BusinessNewsDaily attempted to …