06Nov

LinkedIn recently told TechCrunch that the platform will, “…pass the 1 billion users mark this month…” Along with this momentous announcement the company unveiled AI features that will be only available to premium members.

In the coming months, premium members will be able to use AI to get advice on job postings, to digest long posts, and use an AI writing assistant to enhance their profile and help them draft messages.

Reuters shared an example of how AI will tailor summarizations for members stating, “LinkedIn also introduced…a button that will summarize long posts into a few key bullet points tailored for each user, for example by giving a sales professional a different takeaway than a stock broker.”

These AI features will be powered by OpenAI which is, “…now 49% owned by Microsoft after the tech giant invested tens of billions of dollars in the startup.”

TechCrunch also highlighted that LinkedIn is using, “…OpenAI APIs from Azure, taping OpenAI’s Large Language Models and GPT-4, combining this with LinkedIn’s proprietary data to come up with generative AI outputs that are personalized to the individual.”

Why did LinkedIn build out these tools?

There are a few main reasons for adding these AI tools to the platform. Firstly, this will help the site overcome the challenge of social media engagement. As stated by TechCrunch, “…, the tools are designed to get people to click more and create more, spending more time on the site overall.”

Secondly, to remain relevant today, platforms need an AI component, “Generative AI has proven to be catnip for engagement, but that can open the door to other usage, too. Come for the novelty of the new gen AI tool, maybe stay for the interesting insights and networking opportunities.”

The third and final reason should be obvious, revenue. “LinkedIn made $15 billion in revenues last year and while it doesn’t say what proportion of that comes from paid subscriptions, it’s still a fast-growing part of the business, up 55% year over year as of last month.”

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Green Key

The Six Stages of Career Growth

Although there is no definite path in any career, many professional journeys follow a distinct course that leads to success. In fact, Gary Burnison, CEO of consulting firm Korn Ferry, believes there are six notable stages of any given career. Through every step, professional development requires a few key strategies to guarantee upward growth.  

The Follower 

The ability to network and stay connected generally reins the most important. Remaining a good contact allows you to keep doors open in future endeavors, should you ever need recommendations or referrals. This skillset is often taught in the first stage, which Burnison refers to as the Follower. Many of us in the working world experienced an internship or first job out of school, traditionally under the eyes of a supervisor. “You will never lead if you don’t know how to follow,” Burnison says. Arguably, this first stage is the most crucial, as it acts as the stepping stone to your future and allows you to begin building your network. 

The Collaborator  

This stage strengthens the skills you learned from your first job. Rather than taking direct orders from one singular person, you are working collaboratively with a group and banding together. In this job, you should be focusing on team building and the skills it takes to produce quality work with colleagues.  

The Instructor 

Learning to lead is an integral aspect of growing a career. Burnison claims there are two different types of jobs that will exceed your leadership skills: staff leadership and staff to line shifts. Staff leadership jobs “have the responsibility, but not the authority.” Basically, you are in charge of a team, but do not make final judgment calls. Staff to line shifts refer to jobs where there is a pre-determined result and managing larger projects.

The Manager 

This step speaks for itself. Burnison says, “Your skill set builds as you manage larger teams with bigger goals and objectives. You will need to motivate direct reports and learn how to manage them by giving objectives and goals, as well as the means to pursue and achieve them.” This is also commonly referred to as the Commitment Stage, as by this point in your career, you’ve likely netted out what type of work you want to do and can really focus on cultivating it from there. 

The Influencer 

Not to be confused with the modern take on the term “influencer,” this part of your career is when you start using your talents and experience to influence those working below you. It’s important for your colleagues to not only listen to you, but appreciate and learn from your presence.  

The Leader 

The final stage and what you’ve worked so long for. Leaders oversee large groups of people and inspire them to think differently, move forward, and perform their best. This doesn’t necessarily mean you are the CEO of a large corporation. According to Burnison, “Your biggest priority is to motivate people so that they can do and become more than even they thought possible.” 

The six stages are not concrete. Often, we might find we are moving laterally or working multiple jobs within one stage. There is no perfect way to climb the corporate ladder, but being aware of your own personal growth and the advantages of these steps is a sure way to better understand where you’re headed.

To find your next stage, check out our open roles today!

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Green Key

#WeAreGreenKey: Spotlight on Judy Holt

This July marks ten years since Judy first formed her team in Maryland. While the last decade has flown by, Judy has since maintained many faithful clients, taken on many new team members, and become an admired leader at Green Key.